Streetbroadcast joins race to be first digital network

Lamppost advertising contractor Streetbroadcast is joining the race to create the first national digital outdoor ad network, beginning with 100 panels in October.

The first digital units will appear in retail parks around the UK and on the streets of Liverpool and Coventry. Within five years, Streetbroadcast hopes to have converted all of its 2,500 sites.

The company is pitching itself against Viacom Outdoor, which is digitising the London Underground over the next 18 months, and JCDecaux, which is installing digital units in airports.

The LED screens supported on columns are designed to show either static or moving images, which are fed to the units from a central server, allowing almost instant campaigns.

Source: Mediaweek

More info at Street TV

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