Viacom plans £72m Upgrade on Tube Ad Sites

Viacom Outdoor is to spend £72m on upgrading advertising formats on the London Underground.

Oxford Circus, Bond Street, Victoria, Kings Cross, Piccadilly Circus and Tottenham Court Road will be amongst the first stations to be transformed, as part of the new eight and a half year contract Viacom has been awarded.

Within 18 months, Viacom plans to install more than 2000 new digital sites at 30 stations, including digital escalator panels, LCD screens in ticket halls and an average of two cross track projection screens per platform.

The moving images on platforms and in ticket halls will be silent, because sound cannot be introduced for health and safety reasons.The remaining 31,000 advertising sites on the 275 station network will be replaced with a ‘dry-posting’ format which uses post-it note technology to do away with glue and paste.

Source: Media Week

Tags: viacom outdoor digital screens film advertising tube london