The Independent follows Sony with Digital Tube Ad's

The Independent newspaper is to run the first time-sensitive campaign on Viacom Outdoor’s Tottenham Court Road Tube station digital escalator panels.

This follows Sony's high-profile Bravia campaign (created by Fallon) that appeared on the Digital escalator panels at Tottenham Court Road Tube last month.

From 13 March, the panels will feature a different piece of creative on each day of the two week campaign, incorporating that day's front page of The Independent.

Grand Visual designed the creative in partnership with The Independent's creative agency Walsh Trott Chick Smith. Media was planned by Walker Media and bought through Posterscope.

Full story at Media Week