YouTube to share ad revenue with content creators

YouTube is to share advertising revenues with the real stars of its site, the people who make and send in videos.

Chad Hurley, YouTube co-founder, has confirmed that his team is working on a mechanism that would reward creativity and may even be ready within months. The offer only applies to those who own full copyright of the video sent in.

The scheme will be rolled out gradually with no plans for a big launch, Hurley was quick to say, when announcing the plans at the World Economic Forum in Davos, Switzerland.

Source; Brand Republic

Tags: youtube user+generated+content videos