HD Tube Network Kicks Off With Alive In Tandem

First campaigns to get a showing on Viacom Outdoor's London Underground high definition digital advertising network are Virgin Atlantic, Magners, Pioneer, 20th Century Fox Home Entertainment and GuestInvest.

First stage of the network covers five zone one stations comprising the original digital escalator panel site at Tottenham Court Road and four major interchange stations of Bond Street, Charing Cross, Euston and Paddington. Now, following the first phase, hundreds of further panels and large LCDs will be phased into ticket office sites as well as cross-track projection sites at stations across the London Underground zone.

In line with the Underground HD take-off, Viacom Outdoor has also unveiled Alive, its new dedicated digital division, tasked with highlighting the new creative opportunities the digital network will offer to brands on the London Underground.

Dragon has delivered the brand identity for Alive who has also signed up digital design and production company Anorak Digital to develop dynamic adverts that illustrate the generic digital proposition and the individual benefits of each format in a compelling fashion.

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Tags: tube underground advertising digital viacom outdoor london