StumbleUpon Launches Video Referral Site, StumbleVideo

StumbleUpon’s social browsing application has been such a big hit that the company is launching a separate site for video referral called StumbleVideo.

StumbleUpon is a browser toolbar that recommends Web sites based on viewing patterns of other people with similar user profiles. StumbleVideo will do the same type of recommending for video, only it is not a browser extension. It is a Web site that works within the browser.

“We’ve seen a lot of growth in stumbling videos and now we’re able to bring you highly relevant, high quality content, based on your preferences,” said David Feller, vice president of marketing at StumbleUpon. “It’s very difficult to find something that is relevant to you just on searching ‘humor videos,’ or ‘cat videos.’ With StumbleVideo, you never leave the page. The content is brought directly to you. It’s a lot like channel searching but everything is customized based on your interests and preferences.”

To begin with, StumbleVideo will serve videos from the top three video sites: YouTube, Google Video, and Myspace. Feller said that any site with embeddable video can and will be served in the future but they chose these three in the interest of a timely launch.

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Tags: StumbleUpon StumbleVideo video referral YouTube Google Video MySpace NataliDelConte