Sony pushes Bravia in first HD ad spot

Sony has teamed up with Sky to screen the UK's first high-definition television ad, which will appropriately promote the Bravia range of HD television sets.

The ad, which follows up the much-hyped 'balls' spot, will be seen in high definition for the first time on Sky Sports HD 2 tonight, during live coverage of the Uefa Champions League tie between Chelsea and Barcelona.

Fallon created 'balls' and the new ad, which was directed by Jonathan Glazer. It features hundreds of litres of paint in numerous colours exploding over a disused towerblock in Glasgow.

It is the first ad to be entirely produced and broadcast in high definition. For tonight's HD debut, a 70-second version will be shown. OMD has handled media for the campaign.

View the Ad here

More details at Brand Republic and www.bravia-advert.com

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