Reuters opens virtual office to report from Second Life

Second Life, the virtual reality game world, is to have its own Reuters journalist keeping people in the real world abreast of events in the virtual one.

As part of the move, the news agency will place its own correspondent in Second Life. Called Adam Reuters, in reality he is a London-based media reporter named Adam Pasick.

Bartle Bogle Hegarty, Leo Burnett and Arc Worldwide have also opened offices in the game, which was created by San Francisco-based Linden Labs.

In the game, individuals can create avatars and pursue alternate virtual lives, with their own cars and homes.

The virtual world also has a dark underbelly where users can indulge in digital sex, while in reality they just tap away at their keyboards.

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