YouTube launches video ads

YouTube, the website that broadcasts 100m videos a day, is to expand the advertising it carries to include video ads, starting with a campaign for Paris Hilton's album.

Warner Bros has taken the first homepage video ad spot with a film inviting users to visit a channel dedicated to Paris Hilton, featuring behind-the-scenes footage of the heiress making her album, 'Paris'.

There is also an ad for the Fox television series 'Prison Break'.

According to The Wall Street Journal today, advertisers who pay to have their videos displayed on the YouTube homepage will be charged based on the number of visitors, regardless of how many plays the videos receive. As with other videos on the site, users will have to click on them to play.

More at Brand Republic

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