Wheatley takes on Tesco

Tomboy Virals director Ben Wheatley has shot this sinister satirical short showing the world domination plans of British supermarket giant Tesco.

Shown initially as part of a programme created by satirist and broadcaster Armando Iannucci called Time Trumpet, the viral depicts a not-too-distant future in which Tesco has taken over.

"I got a brief asking me to think about how Tesco might attack Denmark, I pitched back with a load of ideas and then some were chosen some were rejected. Luckily they didn't go for the B52s carpet bombing with deli wraps and the amphibious stores storming the beaches was rejected due to budget," says Wheatley.



The spot took two weeks to film. The plates were shot in Denmark with compositing and 3D help from freelancer Alex Mallinson, who also helped Wheatley on his gold cyber lion winning AMBX spot.

Source: Shots.net

Tags: tomboy virals viral video tesco time+trumpet ben+wheatley