Viacom partners with Google for online content deal

Viacom is partnering with Google to provide programming from MTV and Nickelodeon to thousands of internet sites and blogs affiliated with the search engine.

Viacom's exclusive deal with Google marks the first time MTV will syndicate its shows across the internet beyond the company's own websites.

The deal will begin as a test run at the end of the month via the insertion of video into Google's targeted advertising system, AdSense, including content from MTV's hit reality show 'Laguna Beach: The Real O.C.', 'The MTV Video Music Awards', and Nickelodeon's 'SpongeBob SquarePants'.

More at: Brand Republic/Revolution

Tags: mtv viacom nickelodeon google video advertising