Coke: Game On

Another musical epic from Grrr directors Smith & Foulkes through Wieden + Kennedy Portland for Coca-Cola.

Videogame is the latest in a rash of creatively interesting new work to emerge from Coke over the past few months that includes Nagi Noda's What Goes Around, Happiness Factory from Pysop and Inspiration from Transistor Studios that has reversed the brand's previously anodyne advertising approach.

In a wonderful balancing trick by directors and creatives, the spot successfully splices the unlikely combination of Grand Theft Auto-style computer game graphics with Coke's saccharine message.

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Tags: coke gta Wieden+Kennedy advertising