"New Media Misses"

On the heels of Coke's foray into social media, Advergirl scripts a hilarious fly on the wall meeting "between a Big Agency and a Big Client on New Media."

She says, "When your client makes a couple billion a year and is to all appearances unstoppable, no matter how inane the advertising and marketing gets, just how much strategic advice are they really looking to the agency for?"

Tags: coke agency advertising new+media