MTV's Birthday Record Breaker

Partizan is set to take the record for the longest music video thanks to director Alastair Siddons' new promo for Mike Skinner celebrating MTV's 25th birthday.

The current holder of the longest music video, as listed in the Guinness Book Of Records, is Michael Jackson's Thriller, directed by John Landis in 1983 at a whopping 18 minutes long. Siddons' video, however, will stretch to an epic 20 minutes. The spot will be shown on MTV for the first time on August 1st at 8.30pm.

The video will put Partizan in the record books for the second time - it holds the record for the most awarded commercial of all time, Levi's Drugstore, directed by Michel Gondry.

In a reversal on the usual music video procedure, the song was actually written by Skinner after the video was shot. MTV viewers were asked to send in ideas for a film based on the theme of Myths and Legends - Skinner and Siddons then read them and picked the best 25, commissioning them to shoot films with cameras supplied by MTV. The pair then waded through 50 hours of footage and selected the five main stories, with Skinner writing the tune and lyrics around those stories. Skinner features as the thread linking all the stories, singing the chorus of the song after each filmic verse.

Profits from the video will go to the Staying Alive charity, which supports young people with HIV and AIDS.

To watch the trailer for the spot, click here: MTV World's Longest Music Video

More info at Shots.net

Tags: mtv birthday partizan the+streets music+video record