Thursday, July 27, 2006

MTV gives audience control over channel with Flux


MTV is launching a new interactive channel and service, MTV Flux, that will give the audience control over content and offer advertisers a wider-reaching network.

MTV Flux will run across TV, online and mobile platforms and will launch in two stages.
The interactive platforms will kick off on August 1, with the launch of a community-based website at mtvflux.co.uk.

At this site, users can register to become Flux members, dubbed "Fluxers", where they can create their own personalised on-screen identity or avatar.

This will be followed by the TV channel, MTV Flux, where content will feature back-to-back music videos chosen by members, with additional user-generated content and text-to-screen applications.

More info: Brand Republic

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posted by Film Guy @ 4:06 pm   1 comments

1 Comments:

At 2:20 am, Anonymous Anonymous said...

are you CRAZY ?!?! the mtflux site has tobe the worst EVER launch of a product. It's as if they never tested it, tried it or even used it. I bet they are full of market exec speakers that have no understanding of what they are trying to launch. i.e a site that actually works and is a real community site, just is rancid and has PR bandwagon all over it,

 

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