Absolut Launches Musical to Promote Ruby Red Vodka

To promote its new Ruby Red, Absolut has launched Ruby Red the Musical, an animated online "musical" that lets the viewer choose how they'd like the musical to proceed in the next scene.

At the end of the show, the musical can be downloaded to PSP or iPod and there are wallpapers to slap on the desktop. There;s also a send to a friend feature and the option to view the musical a different way.

Source: Adrants

Tags: absolut ruby+red vodka ad musical online film animation