MTV Blows Whistle On People Trafficking

In the midst of World Cup fever, MTV Europe Foundation and JWT London have created a sobering reminder of the spectre of people trafficking.

The spot is backed up by a website www.mtvstreaker.com where web users can watch the harrowing film again and find out how to report suspected cases of trafficking or prostitution to the German authorities.

The spot was shot by Partizan's Dominic Murphy, "The idea was an attempt to create an analogy within the football environment. To know that a streaker was forced to streak against their will was a comparison which we felt would be thought provoking," copywriter Laurence Quinn tells shots.net. "MTV wanted something to make people realise that if you pay for sex during the World Cup you could be sleeping with someone who was doing it against their will. At the same time MTV are not against prostitution, just sex slavery.

Nick Bell, creative director at JWT, comments: "Once in a while this business offers the opportunity to do something significant for a worthwhile cause. This is such an opportunity and I would like to publicly credit Dominic Murphy and everyone involved in this project for movingly capturing the horrific nature of this issue."

Source: Shots

Tags: world+cup football film website mtv sex partizan jwt