Cannes Lions 2006: The Fireflies Bicycle Ride for Leuka

The Fireflies Bicycle Ride for Leuka is taking place for the 6th year, running from the 12th to the 21st of June and riding into the Cannes Lions International Advertising Festival.

If you were in Cannes last year, you may have noticed a peloton of cyclists clad in shiny red tops and black lycra, sweeping down the Croisette, late Thursday afternoon.

These cyclists are known as the Fireflies riders and each year they traverse 1000 km across the French Alps from Geneva to Cannes raising money for Leuka.

Read more about this epic journey here

Catch up on the LATEST NEWS !

Sponsor them here

Tags: fireflies bike ride cannes cannes+lions leuka leukaemia charity advertising