Xenophile Media combine TV and the Net

What do you get when you combine TV and the 'net? If you do it right you get ReGenesisTV

What if you created a web site for a TV show that isn't just an ad for the show but actually involves viewers in the plot - sometimes even inserting them into the show itself? What if you created nine sites and a podcast? That's what Xenophile Media has done for the Canadian TV show ReGenesis.

Inside the Net talk with Xenophile creative director Evan Jones about the site, the design, and the idea of truly interactive television.

Check out the podcast

Tags: tv show regenesis xenophile+media internet website game podcast advertising