An Online Market for Video Clip Reruns
A new entry into the market for providing video clips is Clipsyndicate, which is an aggregator for traditional broadcast outlets to be licensed to bloggers or other web publishers. Clipsyndicate will either let you supply your own ads with the clips or will embed ads that have been bought through them.
"Web sites and bloggers would love to add video, and news outlets would love to give it to them, but they haven't figured out a way to do it without getting ripped off," said Allen Weiner, an analyst with Gartner, a technology consulting firm. "So this addresses a major pain point."
Source: NY Times
Tags: ClipSyndicate tv advertising blogs websites
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