Clear Channel launches digital billboard network

Clear Channel Outdoor is set to pilot a scheme to roll out the UK's first network of outdoor digital billboards in London.

The locations include sites at London's Vauxhall Cross and on the high-profile Cromwell Road. The company plans to introduce the 10 digital screens in the third quarter of this year.

The billboards will use reflected light using sunlight in daytime and front-lit lights at night instead of the LED technology used across Clear Channel Outdoor's existing digital networks in the US.

Barry Sayer, UK chief executive of Clear Channel Outdoor, added: "The screens will not only provide unparalleled flexibility, enabling advertisers to target audiences at different times of the day, in different mindsets with different messages, but they are also more energy-efficient than traditional LED screens."

Paul Meyer, global president of Clear Channel Outdoor, said: "We are very excited about this pilot, which employs a new generation of digital technology that furthers our commitment to make all of our outdoor displays as energy-efficient as possible."

"The knowledge we gain from this project and our existing digital networks in Cleveland and Las Vegas, combined with the additional digital networks that will be deployed during the second half of the year, will be invaluable in developing our long-term strategy for rolling out digital displays across our many markets."

More details: Brand Republic

Tags: clear+channel outdoor advertising digital display screen led technology billboard