City AM and Titan Outdoor launch City PM 'bluecasts'

City AM has launched a podcast via mobile using Bluetooth technology targeting homeward-bound business commuters using London's Liverpool Street and Waterloo stations.

Under a deal struck with outdoor specialist Titan, the "transvision" screens in both stations will run a 15-second commercial for the service, every two minutes from 5.30pm to 7.30pm daily. The ad will air 45 times a day.

The five-minute podcast can be delivered to 150 mobile phones simultaneously.

Capital Spreads, the online financial spreadbetting service, has signed up to sponsor the podcasts as well as the transvision ads.

The project was conceived by outdoor media agency Kinetic.

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Tags: cityam titan outdoor advertising podcast bluecast bluetooth