Stay on Target!

Recessed into a urinal is a pressure-sensitive display screen. When the guest uses it, he triggers an interactive game, producing images and sound.

The reduced size of the “target” improves restroom hygiene and saves on cleanings costs (like the “fly in the urinal” at Amsterdam's Schiphol Airport). It also makes a trip to the urinal “fun and games” – more than just a necessary nuisance.

By projecting the game experience into the public space, viewers are treated to a new way of visualizing the abstract, and the entertainment value is boosted.

I'm positive there is an advertising model in there, just how you would pitch it I'm not too sure!

Source: Yanko Design

technorati tags: pressure-sensitive display screen entertainment urinal