MTV signs 63rd global deal to deliver digital content

MTV Networks International has signed a deal with T-Mobile to provide content to mobile TV subscribers across Europe.

T-Mobile subscribers will be able to access popular shows optimised for mobile. Channels available include MTV Snax and Trax -- known across Europe as MTV Music and MTV Shorts -- as well as Nickelodeon animations like 'SpongeBob SquarePants' and 'Dora the Explorer'.

MTV Networks has partnerships with 63 mobile operators globally, to deliver digital content, applications and services, which include short videoclips, games, ringtones, and voice products on mobile, text alerts and interactive applications.

Source: Brand Republic

How to make content compelling enough for a small screen is the question taxing the minds of broadcasters who want a piece of the mobile phone pie.

BBC’s Click presenter spoke to Gideon Bierer from MTV Networks: Follow this link to read the full article