BBC unveils new marketing campaign

The BBC is poised to unveil its widest-reaching marketing push since the "Perfect Day" campaign nine years ago and announce a new slogan to the public - "This is what we do".

The campaign, devised by ad agency Fallon, will tell behind-the-scenes stories about BBC personnel to celebrate the corporation's values and achievements - but in stark contrast with recent promotions will not feature any expensive computer graphics or a roster of famous names.

Watch John Simpson promo (mpg)

Watch The Office promo

Watch the Iraq news crew promo (mpg)

Full story at Guardian Unlimited