Agencies: Recouping losses for big pitches

Agencies are looking for ways to recoup loses from big pitches that eat up their time and resources.

Earlier this year EasyJet was accused of misleading agencies after it halted an eight-month pitch for its £50m advertising business.
Ogilvy & Mather and Saatchi & Saatchi had both spent more than £100,000 on the pitch. Saatchi's said the airline had "wasted its time" and removed itself from any future pitches with the company.

In January, the executive committee of AAAI passed a resolution allowing agencies to charge a fee to clients who call for a creative pitch.

It is a touchy subject, as reinventing the wheel isn't easy,with advertisers being asked to hand over money for something they had been getting for free for a long time.

Perhaps new solutions are required to keep pitching costs down and a fuller scrutiny of the whole pitch process is surly needed.